Trailiner Corp implements Blue Tree R:COM system

Blue Tree Systems Inc announced that Trailiner Corporation has selected its R:COM system. The refrigerated truckload carrier is implementing Blue Tree’s reefer monitoring system on its 325 trailers to enhance the service it provides new and existing customers, add cargo security for untethered units, and ensure efficient operation of reefer units.

“We chose Blue Tree’s R:COM system because its user interface and customer support stood out above the rest,” said Amber Edmondson, president of Trailiner Corp. “Our goal in adopting this new technology for our fleet is to improve the service we provide our customers by offering up-to-date load location and temperature status. We also want to be able to monitor untethered trailers at customer facilities and give our maintenance department access to refrigeration unit alerts. Customer communication is our top priority, and in a short period of time the Blue Tree R:COM system has already helped us provide comprehensive, up-to-the-minute information to our customers.”

Founded more than 30 years ago by H E “Spook” Whitener, Edmondson’s grandfather, Trailiner Corp provides 48-state refrigerated service with about 200 tractors and 325 trailers. The Springfield MO-based fleet hauls commodities ranging from produce and grocery to pharmaceutical and retail goods.

Charlie Cahill, chief executive officer of Blue Tree, said, “The highest compliment we can receive from a customer is the referral of another trucking company to us.” Such a referral led to Trailiner’s consideration of Blue Tree, and made easy their decision to move forward.

The recommendation of a highly regarded fellow operator, combined with Blue Tree System’s reputation, meant Trailiner could confidently move straight to order and deployment without the time and expense of a test. That means Trailiner begins capturing its ROI faster, and its customers enjoy the service enhancements sooner.

Trailiner has been outfitting its trailers with the Blue Tree R:COM system since mid-January. Trained maintenance technicians can complete a trailer installation in just 30 minutes, and Trailiner expects its entire fleet of 325 trailers to be equipped with R:COM by the end of February. Simultaneously, the carrier is using a new integration enabled by Blue Tree that links the R:COM system’s data to its dispatch and enterprise management software from Strategy Systems.

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