FoodLink acquires TRUETRAC

FoodLink, a buying platform that connects fresh food retailers and wholesalers to a network of more than 2,000 supplier companies, has announced a definitive agreement to acquire TRUETRAC. The combined company will be an integrated network for produce traceability (PTI) that links crop planning, harvesting, packing, order management, shipping, receiving, and individual item tracking from the field to the supermarket checkout line.

“Today, produce traceability enters the mainstream,” said Eric Peters, chief executive officer of FoodLink. “The combination of FoodLink and TRUETRAC signals the emergence of a standard platform that brings exceptional value to the ‘first mile’ of food production and lets retailers leverage a single network to manage their fresh food buying processes, supply chain operations and overall food safety and traceability program.”

The acquisition of TRUETRAC will enable customers to access online traceability data, comply with PTI requirements, and gain insight into the product on their shelves and feedback from shoppers. For suppliers, the new FoodLink suite of products now includes a low-cost mobile PTI system for case-level packing and shipping that can scale to growers of any size, as well as modules for crop planning, harvesting and item-level tracking. FoodLink suppliers can easily add any TRUETRAC mobile traceability product to their annual subscription plan.

In other news, FoodLink announced a strategic partnership with RJO Produce, an industry expert in key performance drivers of select produce categories, to enable retail buyers to access real-time produce inspection data over the FoodLink network.

Using a proprietary, patent-pending system on mobile devices, RJO inspectors provide detailed analysis and high-resolution pictures at the time of shipment. Information is automatically uploaded to the FoodLink network and available for review by retail buyers. This enables them to make decisions prior to receiving products, and to ensure they have the highest-quality and freshest produce.

By leveraging new FoodLink network APIs to route data and alerts, RJO provides essential services to major retail and wholesale buyers. FoodLink customers include Ahold USA, Associated Wholesale Grocers, C&S Wholesale Grocers, Unified Grocers, Topco & Associates, and Supervalu, as well as major regional grocers such as Giant Eagle, K-VA-T Food Stores, Price Chopper Supermarkets, Roundy’s Supermarkets, and United Supermarkets.

For more information, visit

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.