Frozen seafood company High Liner Foods Inc has officially opened its newly constructed US headquarters, a 38,000-square-foot state-of-the-art facility at the Pease International Tradeport in Portsmouth NH.
Concurrently, High Liner Foods is unveiling changes to its corporate brand that provide for a more distinctive and contemporary look that embodies its mission.
“The opening of this new facility is an important milestone for High Liner Foods,” said Keith Decker, president and chief operating officer of High Liner Foods. “The company has grown significantly over the last several years, particularly in the United States, and the relocation and design of the new building will help us serve our customers better and attract and retain the top talent required for continued growth into the future.”
A total of 110 full-time employees from administration, sales and marketing, research and development, and culinary were relocated from the previous headquarters in Danvers MA to the new facility.
The building features advanced communications technology, a cutting-edge culinary innovation center and research and development facility, and an open workspace environment for enhanced employee collaboration. It was designed and built using sustainable building principles.
Offering ample space for future expansion, the new facility is two miles away from the company’s Portsmouth manufacturing facility at 1 Highliner Avenue.
High Liner Foods has updated its corporate brand and website, including a new corporate logo and visual style. The corporate website (www.highlinerfoods.com) has been redesigned to reflect the updated brand and also features easier navigation and scales better for viewing on mobile devices.
The company’s retail branded products are sold throughout the United States, Canada, and Mexico under the High Liner, Fisher Boy, Mirabel, Sea Cuisine, and C Wirthy labels, and are available in most grocery and club stores. Branded products are also sold to restaurants and institutions under the High Liner, Icelandic Seafood, FPI, Viking, Mirabel, Samband of Iceland, and American Pride Seafood labels. The firm is a major supplier of private label seafood products to North American food retailers and foodservice distributors.
Access www.highlinerfoods.com to learn more.