What one thing matters to all businesses?

“There’s one thing that matters to all businesses. It matters to your business, it matters to service businesses, it matters to manufacturing businesses, to tiny businesses, to billion-dollar brands the same. If you do nothing but this, you’ll have an opportunity to succeed over time.”
To get the answer to the above, you’ll have to watch Gerry O’Brion’s video “What Big Brands Know” by clicking here.
It is part of the presentation he will deliver at the upcoming IFDA SMart Conference, set for July 12-14, 2015 at the Ritz-Carlton New Orleans (LA). The good thing is the answer comes about 40 seconds in, so you won’t have to wait long.
O’Brion has experience. He served in brand management at Procter & Gamble, as brand manager of Coors Light, and as the vice-president of marketing at Quiznos and then at Red Robin. Now he shares what he believes is the essence of connecting with customers in a meaningful way, of finding the answer to why a customer should choose you versus all the other options.
At IFDA SMart 2015, O’Brion will share simple yet powerful methods for increasing sales and igniting word of mouth, along with five critical steps that can be taken to help attract more ideal customers for your business.
Phone 703-532-9400 or access www.ifdaonline.org for further information.

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