Wish Farms sees blueberry volume increase come true

Wish Farms sees blueberry volume increase come true

Wish Farms, grower, shipper, and year-round supplier of strawberries and blueberries, announced that its upcoming Argentina blueberry program is projected to double in volume over the 2014 season.

The Argentina blueberry season will span from the beginning of October to the end of November and will segue into what will be another strong Chilean season for Wish Farms.  Although there will be a light trickle of fruit beginning in early September, the first significant volume out of Argentina will be around the first week of October.

“Our blueberry team continues to focus on steady, controlled growth,” said Teddy Koukoulis, director of blueberry operations of Wish Farms. “This season, our new partnership with a significant grower helps solidify our Argentina program and stabilize volume for our customers.”

Wish Farms estimates it will be marketing close to 1.5 million pounds of Argentinean blueberries, much of which is grown under hoops that provide protection from inclement weather.

“The majority of our Argentina crop will be grown under tunnels, providing cover and protection from weather elements such as rain, frost, and hail,” said J C Clinard, executive vice-president of Wish Farms. “Rain can cause a serious interruption to the Argentina blueberry harvest. The hoops protect us in these circumstances and ensure our customers have a consistent supply of quality berries.”

Leading up to the season, weather in Argentina has been very favorable with adequate chill hours and no harsh weather events. As a result, fruit quality and volume is expected to be excellent.

Wish Farms, founded in 1922 and third-generation-owned, is one of the largest shippers of strawberries in Florida and has been for more than 80 years. Nationally recognized for quality and innovation, Wish Farms is a year-round supplier of strawberries, blueberries, and seasonally in select vegetables. The company uses How’s My Picking?, a patented tool for traceability to ensure quality by tying consumer feedback to factors including harvest time, field location, and picker.

For more information, access www.wishfarms.com.

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