As a part of the company’s 25th anniversary celebration, Nissan Diesel America’s president, Dayle Wetherell announced that Nissan Diesel America’s company name will become UD Trucks North America Inc effective May 1, 2010.
The change to UD Trucks North America Inc is part of a new branding strategy being implemented by the company and complements the recent name change of its parent company from Nissan Diesel Motor Company Ltd to UD Trucks Corporation.
In conjunction with the name change, a new brand identity strategy will incorporate a redesigned UD Trucks logo and service mark, as well as plans for new dealership brand identification for the UD Trucks product line.
Wetherell said, “We will strongly promote UD Trucks North America and the UD Trucks brand of medium-duty diesel trucks, which is one of the Volvo Group brands in North America. We will build on the UD Trucks reputation for ‘Ultimate Dependability,’ which has been the foundation of our history for over 25 years.”
Headquartered in Irving TX, UD Trucks North America is the US distributor for the UD Trucks line of medium-duty diesel truck chassis produced by UD Trucks Corp at the company’s manufacturing operations in Japan.
For more information, visit www.udtrucksna.com.