Entrematic has launched a next-generation Kelley brand website, www.kelleyentrematic.com. The revamped and expanded site features a modular design and user-friendly navigation structure that makes it easier for viewers to browse and find product information from anywhere on the website.
Several noticeable enhancements on the new Kelley website include larger product images and more product details. These will help visitors in choosing the precise loading dock equipment and warehouse solutions they need for specific business applications. In addition, an ever-present search feature allows visitors to quickly find products and categories.
Justin Pearcy, senior marketing specialist, said, “All product categories (eg, dock levelers), sub-categories (eg, air-powered dock levelers) and products themselves now have their own dedicated pages, which allows for a much richer browsing experience. Creating pages for all of our products has increased our site volume by nearly 300 pages. Combined with a search engine optimized URL structure and page content, we anticipate experiencing a sharp increase in organic search traffic.”
The new Kelley website also features product pages that include references to and images of three “associated products” that best complement each product being viewed. In addition, the site’s enhancements include a newly designed mobile experience that is much more intuitive and easier to use on a variety of mobile devices. Future developments include addition of more product videos, product images and other tools to help with buying decisions.
Kelley is known for the invention of the counterbalanced dock leveler in 1953 and the original air-powered dock leveler in 1994. It is a brand owned by Entrematic, a provider of entrance automation products and warehouse solutions.
See www.kelleyentrematic.com to learn more.