ROFDA endorses usage of Recall InfoLink system

The Retailer Owned Food Distributors & Associates (ROFDA), a cooperative of independent food wholesalers, expressed its support of product safety by endorsing the use of best-in-class recall process management technology from Recall InfoLink.

Recall InfoLink has been successfully deployed at ROFDA members Affiliated Foods of Amarillo, Associated Grocers-Baton Rouge, Olean Wholesale Grocers, and Associated Grocers of the South. Other members are expected to implement the system later in 2013.

“Our members that have implemented the Recall InfoLink system report vastly improved recall execution, which helps them protect not only the brand reputations of their retail owners and supplier partners but more importantly the end consumer. The solution is comprehensive and easy to use, so our grocers can quickly and effectively remove potentially harmful product from the supply chain,” said Francis Cameron, president and chief executive officer of ROFDA.

Recall InfoLink offers a patented, web-based product recall management platform that protects brand image, reduces liability, and brings value to all businesses involved in processing recalls. It improves efficiency by providing standardized messages, automated communications, inventory tracking, and reports for compliance efforts.

In 1962, a few cooperative food distributors from around the Southeast formed an organization known as the Southeastern Food Cooperative Association (SFCA). Over the years, growth from outside the Southeast occurred as cooperatives recognized the advantages of participating in a cooperative-only environment. Due to the new geographic locations of its members and the changing demands of the retailer-owned segment of the food industry, the SFCA name did not appropriately identify its members. So in 1988, a name change of the association was approved by its board of directors—and the new ROFDA name emerged. The mission of ROFDA is “Cooperatively united to utilize and leverage all available resources, industry best practices, and business relationships to provide added value to our independent retail grocers.”

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