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Maersk Captain Peter platform

Captain Peter comes aboard RCM platform

New smart technologies and seamless solutions continue to change the shipping industry. In 2019, Maersk will enhance its Remote Container Management (RCM) platform with a virtual assistant named Captain Peter. The avatar will assist customers along the journey of their cargo.

Currently being tested by a group of select customers, technical improvements are being put in place to simplify the processes integrated into the RCM platform. In the first half of 2019, Maersk will release the new platform with a revamped design and new product features that will be enhanced by Captain Peter.

“Our goal is for the RCM product to look and feel like your favorite smartphone app,” said Anne-Sophie Zerlang Karlsen, head of Global Reefer Management at Maersk “There is still a lot of paperwork and difficult processes in global trade. Captain Peter will help take care of some of this complexity, by seamlessly engaging with the customer from end to end in the supply chain.”

In the beginning, Captain Peter will follow some simple rules, sending up-to-date information via customers’ preferred channel, for example, SMS or email, on container temperature and atmosphere conditions, as well as a timeline on its end-to-end journey. Should any deviations be observed, or the shipment be delayed, Captain Peter will notify the customer.

Once the container has arrived at its destination, Captain Peter will also check on its state and send an update to the customer. In time, customers will receive information configured to their specific needs.

The RCM technology makes a reefer’s location, temperature, humidity and power status easily available to the customer. Should any issues be detected, the customer can alert his supplier or have the shipment checked by local surveyors.

Maersk launched RCM for customers in September 2017. It provides transparency on information from 270,000 Maersk refrigerated containers equipped with machine-to-machine technology.

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