Flytrex drone delivery

Flytrex partnership has drone delivery hitting new heights

Drone technology company Flytrex, in partnership with, Iceland’s largest online marketplace, has launched 13 new routes for their autonomous on-demand urban drone delivery service to serve nearly half of Reykjavik. The upgraded service will also include an advanced “InAir” wire-drop system that will safely lower packages directly to consumers’ backyards—beginning with a limited number of addresses and expanding pending approval by property owners.

“We’re reaching new heights in Iceland,” said Yariv Bash, CEO and co-founder of Flytrex. “The people of Reykjavik can now order sushi or countless other consumer goods straight to their homes via drone. The city’s citizens have come to expect instantaneous, on-demand food delivery, and now, with our direct-to-consumer wire drops, we’re bringing the drone revolution to their doorsteps. Drone-based disruption is flying high—with Iceland as its runway.”

Until now, Flytrex’s drone system has been operating along one route, bridging by air two parts of the city separated by a large bay. After a meticulous regulatory process with the Icelandic Transport Authority (ICETRA) and hundreds of successful flights to pre-assigned drop-off points, the system will now be able to reach nearly half the city of Reykjavik. The drones will be operating along a total of 13 routes. Each UAV is approved to fly up to 700 meters off its path to make backyard deliveries in select, approved neighborhoods. Flytrex aims to extend home deliveries to every resident in Reykjavik in the coming months.

Once consumers arrive at the drop-off point—either on their property or at a designated public location—they can order the drones to gently lower the package to the ground through an easy-to-use app. Once the package touches down, the wire detaches from the drone, which then returns to the drone-port.

Flytrex provides autonomous drone delivery systems that enable any business, from SMBs to e-commerce giants, to integrate same-day autonomous drone delivery into their services. Access for more details.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.