Mack Trucks Inc again will serve as a primary sponsor of the American Trucking Associations' Share the Road program in 2008.
Designed to enhance the safety of America's roadways by teaching car drivers how to safely drive around large trucks, Share the Road delivers life-saving messages to hundreds of United States cities and reaches millions of motorists annually. The program uses as spokespeople a group of professional truck drivers with exemplary safety records. These drivers conduct safety demonstrations for local media, students, community leaders, and highway users in cities around the nation as a way to deliver the program's life-saving messages about potential blind spots, safe following distances, and truck stopping distances. The year 2008 will mark Mack's eighth consecutive year as a Share the Road sponsor.
In 2005, Mack provided ATA with a Vision model highway tractor that has served as the centerpiece of Share the Road events nationwide. The company is now replacing this truck with its current highway flagship model: a Mack Pinnacle equipped with a variety of the latest safety technologies and spec'd to meet the Environmental Protection Agency's fuel-saving SmartWay standards.