David McNewGetty Images News

David McNew/Getty Images News

Our Roads, Our Safety program aims to lower highway fatalities

American Trucking Associations has joined with the Federal Motor Carrier Safety Administration, the American Bus Association and AAA to unveil the Our Roads, Our Safety partnership aimed at reducing highway fatalities.

Chris Spear, ATA president and CEO, said, “ATA, through our Share the Road highway safety program, has been educating the motoring public about safety for more than three decades, and we are excited to expand our partnership with FMCSA and other highway users. The trucking industry is committed to reducing vehicle accidents, and to meet its safety goals, investing more than $9.5 billion on safety each year in the form of training, technology and developing safety messages like we’ve done in the Our Roads, Our Safety partnership.”

Our Roads, Our Safety is an effort to build a coalition of highway users focused on producing strong, collaborative highway safety messages and using innovative strategies to promote the group’s messages to targeted audiences. The common goal is reducing the number of crashes on US roads, specifically crashes involving large commercial vehicles. To that purpose, the Our Roads, Our Safety campaign is developing a series of safety videos, advertisements, infographics and social media shareable images to spread safety tips and reminders nationwide.

The first Our Roads, Our Safety video covers commercial vehicle blind spots. Coalition partners developed a comprehensive animation to provide viewers with a simple explanation of safe and unsafe maneuvers surrounding commercial vehicles. The animation highlights safe zones around a truck and asks drivers to only pass commercial vehicles on the driver’s side, if possible.

Our Roads, Our Safety is also releasing a nationwide social media campaign to generate positive awareness about highway safety. The campaign aims to spread a safety message among critical demographics in key states in order to amplify the visibility and further reduce highway crashes.

ATA’s Share the Road program tours the nation to promote safety on the highways by meeting with schools groups, drivers’ education classes, the media and community networks. In partnership with the new campaign, Share the Road continues to develop powerful messages and reach larger audiences.

As part of Share the Road, an elite team of professional truck drivers with millions of accident-free miles deliver life-saving messages to millions of motorists annually. This program is sponsored by Mack Trucks Inc and supported by TA-Petro, Pre-Pass, Hyundai Translead, OmniTracs, SmartDrive, Mack Leasing, PSI and Bendix.

Access www.atastr.org for further information.

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