The Global Cold Chain Alliance (GCCA) and United Fresh Produce Association (United Fresh) have announced the inaugural Global Cold Chain Expo, to be held in June 2016 at McCormick Place in Chicago IL.
Corey Rosenbusch, president and chief executive officer for GCCA; and Tom Stenzel, president and CEO for United Fresh, jointly made the announcement during the IARW-WFLO Convention & Expo being held this week in Orlando FL.
The Global Cold Chain Expo will be a one-stop-shop for all cold chain needs. With 25,000 square feet of trade show space featuring hundreds of exhibitors from the cold chain, it will include material handling, warehousing, construction, supply chain/logistics solutions, and transportation providers.
Co-located with FMI Connect, the International Floriculture Expo, and United Fresh, the Global Cold Chain Expo will attract more than 15,000 key decisionmakers from retail, foodservice, processing, production, distribution, logistics, and transportation. Attendees will represent frozen, refrigerated, ambient, and fresh operations.
“Increasingly, the fresh produce industry is being challenged to compete with locally grown, short-haul fruits and vegetables that are picked closer to ripeness,” said Stenzel. “We believe the only way we can enhance quality control in our supply chain is a deep dive into the cold chain and technologies that bring our growers, packers, and wholesalers closer to the consumer.”
For industry suppliers, the Global Cold Chain Expo provides a competitive advantage by building brand awareness, expanding audience penetration to all global buyers of temperature-controlled transportation and facilities, and connecting suppliers to key decisionmakers.
“The cold chain industry has evolved—the pallet-in, pallet-out storage business of yesterday has transformed into a total logistics solution,” said Rosenbusch. “Today’s customers place a higher value and priority on total cold chain solutions, no matter which industry and anywhere in the world.”
Access www.gcca.org or www.unitedfresh.org for further information.