US Liner Company (USLCO), provider of engineered reinforced composite materials, has launched a new video showcasing the company’s lighter side of business.
“A video that takes a humorous approach to business is a risk. However, stepping out of our comfort zone and doing something completely different shows that US Liner is an innovative and cutting-edge company,” said Jeff Meek, vice-president of sales and marketing for US Liner.
The video parodies the manufacturing processes that USLCO performs daily. Examples include: not using sex to sell a product, impact-testing material with a golf ball, repairs made with an iron and heat gun, and creating material like an executive chef would create a culinary masterpiece.
USLCO selected Pittsburgh PA-based Creative Studio Three20Three Productions LLC to take the assignment of putting humor into a manufacturing video.
To view “The Lighter Side Video,” visit the company website at www.USLCO.com, or go to the YouTube channel at www.youtube.com/watch?v=ULFO6HQ5SBY.