Cooltrax, a provider of temperature control monitoring and reporting, has announced an expanded partnership with Ben E Keith Foods for deployment of Cooltrax Fresh inTransit across the company’s distribution network serving the southern United States.
With a growing focus on food safety regulated by the Food Safety Modernization Act (FSMA), the Cooltrax solution tracks the location of refrigerated trailers and reefers, monitors the performance of the fridge unit, and provides reefer-independent product-level temperature monitoring using combined telemetry and wireless technologies.
“At Cooltrax, we have an unwavering commitment to our transportation partners in helping them deliver perishable food products safely and securely, which can only happen by having constant, detailed visibility into their trailers and transportation environment,” said Mike Sharpe, president, Cooltrax Americas. “The entire Ben E Keith Foods team shares a similar vision, and we are very proud to expand this partnership that will enable their continued leadership in the handling of food products that serve a broad range of customers.”
“Ben E. Keith understands that the handling of food products requires a strong focus on efficiency, safety and quality,” said Dick Hairston, director of operations and transportation for the company. “Cooltrax has effectively helped solve that challenge for us, as their innovative Fresh inTransit solution will now empower our entire team to closely monitor our refrigerated environment and quickly address any problems that may occur. Equally important, the partnership with Cooltrax will help us remain compliant with the regulatory mandates of FSMA.”
Fresh inTransit delivers improved visibility into the handling of temperature-controlled products. Through the Cooltrax Business Intelligence dashboard, shippers can monitor product-level temperatures within custom pre-defined ranges. Additionally, customers can see the speed and location of product movement, the timing and duration of door-opening activity, and manage to operational standard operating procedures throughout their cold chain more effectively.
Established in Fort Worth TX in 1906, Ben E Keith is the nation’s eighth-largest broadline foodservice distributor and operates with eight divisions shipping to 14 states nationwide.