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Food Freshness Card honored at United Fresh 2018
From left: R J Hassler, inventor; John Toner, vice president of United Fresh; Rick Hassler inventor.

Food Freshness Card continues to win acclaim

The Food Freshness Card won again recently at the United Fresh 2018 show, this time with its new Industrial Size.

“We are thrilled and honored to have received this award voted on by the industry professionals and attendees for a second consecutive year,” said Rick Hassler, director of Natures Natural Solutions, developer of the Food Freshness Card.

Seven Produce Innovation Award winners were recognized at United Fresh 2018.

“This year’s Innovation Awards winners won from a field of excellent and qualified competitors,” said John Toner, United Fresh’s vice president of Convention & Industry Collaboration.

Tom Stenzel, president and chief executive officer of United Fresh, said, “The innovation of our member companies shape the entire produce industry and show attendees the unique opportunity to see that ingenuity up close at United Fresh. Congratulations to this year’s winners and thank you to all participants for showcasing your creativity.”

Manufactured under three US patents, the Food Freshness Card is laboratory and commercially tested to keep food fresher longer. This technology addresses the global problem of food waste and spoilage.

“The Food Freshness Card has the unique ability to prolong freshness at any point in the food chain; from the farm to packaging, pallet, container, and all the way to distribution and retailer,” said Hassler. “In supermarkets, we are averaging an instant 20% decrease in shrink/spoilage and saving over $3,000 per month per store in waste, which directly hits the bottom line.

“The impact the Food Freshness Card can have on sustainability and the planet cannot be overstated,” he said. “The energy and resources used to produce the 40% food waste in the United States alone is enormous. If the Food Freshness Card can reduce food waste—even by 1%—the savings in energy and resources would be astronomical.”

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