Avocados being held in a hand

Mission Produce launches foodservice division

A leading provider of Hass avocados, Mission Produce has expanded its customer service capabilities with the launch of Mission Foodservice.

In recent years, the foodservice category has become one of the most rapidly growing sectors of Mission’s business. As a result, Mission Foodservice was established to meet the demands of the category.

In the foodservice industry, supply chain is critical and Mission Foodservice, with its seven US-based forward distribution centers, has the capability to deliver product within 24 hours anywhere in the continental United States. Mission’s forward distribution centers are not just forwarding warehouses. These FDCs are state-of-the-art avocado-ripening centers, staffed with trained Mission experts dedicated to ripening fruit and meeting foodservice industry specifications.

Mission Foodservice will extend the company’s current offerings of training and education, handling and storage support, ripening and menu trends. The division will be spearheaded by Bryan Garibay, foodservice sales manager and supported by Jason Payne, Mission’s newest sales representative.

With the creation of Mission Foodservice and recent success of its Emeralds in the Rough grade 2 retail pack, Mission has decided to adopt Emeralds in the Rough as its number 2 label across all channels.

“The days of avocados being solely used for a particular cuisine have passed,” said Brent Scattini, vice president of sales and marketing. “Avocados are now becoming a part of everyday meals and not just used as a garnish, guacamole or avocado toast. Our Emeralds in the Rough product speaks to this and the avocado connoisseur who understands a good avocado is not based on a perfect outer layer, but what’s inside.”

According to a recent report released by the Hass Avocado Board on Consumption Habits, 64% of consumers order dishes that contain avocados, and 50% believe restaurants that offer avocados are healthier than others.

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