Penske Truck Leasing has been named a back-to-back winner of the US Environmental Protection Agency (EPA) SmartWay Affiliate Challenge Award. One of 10 companies to win in 2014, Penske was also named a top honoree, cited for its strong marketing efforts.
The SmartWay Affiliate Challenge is a national challenge developed by EPA to acknowledge organizations that participate in SmartWay and do an exceptional job supporting the partnership’s freight sustainability goals.
SmartWay affiliate honorees have initiated and executed recruiting, promotional, and marketing activities that raise awareness and encourage members to address air pollution from freight activities.
Penske promoted the SmartWay Transport Partnership in these ways:
•Assisting customers with modeling and completion of the program’s tools and helping them to establish fuel economy and emissions benchmarking that correlate with SmartWay carrier performance rankings
•Ongoing education and introduction of customers to join SmartWay
•Hosting of educational events for customers via webinars, one-on-one education, and strategy sessions
•Attending and presenting at sustainability conferences, college symposiums, and other transportation industry events
“We are truly honored to be a repeat winner of the SmartWay Affiliate Challenge Award,” said Drew Cullen, Penske vice-president of fuels and environmental affairs. “It is in our company DNA to not only be good environmental stewards ourselves, but to also aid our customers in identifying, quantifying, and implementing sustainable transportation solutions.”
EPA launched SmartWay in 2004 to help business improve the sustainability of freight supply chains. The partnership consists of nearly 3,000 partners, representing a cross-section of the freight supply chain industry. More information on SmartWay can be obtained at www.epa.gov/smartway/.
To learn more, access www.GoPenske.com.