New publication aims to advance use of natural refrigerants in North America

Natural refrigerant news provider shecco has launched Accelerate America, the first monthly news magazine written for and about the most progressive business leaders working with climate-friendly natural refrigerants in the United States, Canada, and Mexico.
The mission of this magazine is to advance adoption of natural refrigerants—such as carbon dioxide, ammonia, propane, isobutane, water, and air—by informing readers about how they are being used in HVAC&R (heating, ventilation, air-conditioning, and refrigeration) applications across industries in North America.
“Natural refrigerant-based technologies are disrupting the HVAC&R industry in North America,” said Marc Chasserot, publisher of Accelerate America and managing director of shecco. “Behind this wave of innovation are people with brilliant and creative ideas who are designing and using functioning technologies in brand-new ways to meet exciting new business opportunities. These are the people, ideas, and technologies we want to cover in Accelerate America.”
Featuring exclusive interviews with end users, industry news, and expert analysis, the magazine will draw attention to technology innovation but will also ask tough questions and discuss the challenges of using natural refrigerant-based technologies.
“Using natural refrigerants in lieu of synthetic refrigerants that are potent greenhouse gases is not only an environmental win; it is also potentially a business win for end users like retailers, warehouses, truckers and corporations,” said Michael Garry, North American editor of the publication.
“We hope that the insights into the business opportunities for natural working fluids will help to advance their adoption in North America, and ultimately help to tackle climate change,” said Janaina Topley Lira, international editor, Accelerate America.
The magazine is viewable online at no charge at In addition, print editions of the magazine will be distributed at key North American trade shows.
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