United Fresh starts new year with fresh new look

The United Fresh Produce Association has formally announced its new association logo and redesigned website at www.unitedfresh.org.
“January is symbolically a time of fresh starts,” said Tom Stenzel, United Fresh president and chief executive officer. “As we move into the new year, this transition comes with a new look for our association and a new user-friendly website designed to align with our mission of providing the resources and expertise companies need to succeed.”
The new brand aims to elevate the association’s mission to build a stronger connection across the United Fresh supply chain, encompassing grower-shippers, fresh-cut processors, wholesaler-distributors, retail-foodservice operators, floral, and industry service providers. This is expressed visually within the modern element—the halos—paired with a traditional type treatment representing the association’s history of more than a century of dedication to the produce industry.
The website carries over the new design from the logo and offers streamlined navigation, improved user functionality, enhanced search features, and a robust publications library. The goal of the site is to give the user a cohesive view of the produce industry highlighting news and events, association commentary, and a spotlight on industry achievements.
Founded in 1904, United Fresh brings together companies across every segment of the fresh produce supply chain, including growers, shippers, fresh-cut processors, wholesalers, distributors, retailers, foodservice operators, industry suppliers, and allied associations.
For more information, access www.unitedfresh.org or call 202-303-3400.

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