Dairy Crest is a leading chilled dairy foods company in the United Kingdom. It manufactures a range of everyday dairy brands including Cathedral City cheddar, Clover spread, Country Life butter, and FRijj, a flavored milk drink. Dairy Crest also supplies milk to retailers throughout Great Britain, from major supermarkets to village stores.
The company’s doorstep delivery service delivers fresh milk, together with a range of other products, to around 1.2 million residential and business customers throughout England and Wales. Its online service, milk&more, combines the tradition and familiarity of the residential milk delivery service with the convenience of online shopping. More than 250,000 customers order and pay online, add holiday dates, access a large product range and even change orders up to 9 pm the night before the next scheduled delivery. There is no minimum order, and delivery is free.
Dairy Crest centralized its UK-wide distribution and delivery planning using Paragon Software’s Multi Depot optimized routing and scheduling system. The software provides a clear view of Dairy Crest’s entire delivery operation and allows planners to model and map the most efficient routes and deliveries to service customers.
The software is key to Dairy Crest’s operation and business decisionmaking. It allows Dairy Crest to run “what if” scenarios to test and monitor distribution so the fleet is being used efficiently to meet customers’ needs in the most cost-effective way. Dairy Crest’s refrigerated vehicle fleet comprises articulated and rigid bodied trucks used to serve major multiple retailers, supermarkets, and other dairies.
The company developed a progressive strategy to transform its logistics operations from a traditional method of stock-based deliveries to a web-based collaborative planning model. This has enabled the company to drive value through closer relationships with customers, suppliers, and third-party logistics companies. The company aims to make full use of the integration potential across Dairy Crest’s network of dairies, factories, and depots.
Using Paragon’s Multi Depot software enables Dairy Crest to work efficiently across its entire transportation operation. It can remodel routes and schedules to determine the best and most cost-effective way to service customers. The software is extremely flexible and allows Dairy Crest to easily integrate new business, while providing accurate estimates of freight costs to the commercial department.
Access www.paragonrouting.com for further information.